KEVIN SMITH has over 20 years experience in strategy development, branding, and organizational effectiveness. This knowledge and skill set was built in agency, corporate, entrepreneurial, and consultative environments, working across a variety of both business-to-business and business-to-consumer sectors. In industries such as technology, telecommunication, energy, health and wellness, engineering, and state government, Mr. Smith has worked with such organizations as IBM, Sun Microsystems, Ogilvy Mather, Qwest Communications, Teletech, Southern California Edison, ConEdison, Denver Public Schools, Idaho Transportation Department, and American Sentinel University.
Mr. Smith is currently co-owner and Vice President of Ephektiv, a multi-discipline business performance consultancy specialized in driving performance through employee engagement. The firm has developed and deploys proven proprietary methodologies for mature and start-up organizations alike, needing a scalable, manageable approach to executing strategy, developing leaders, cultivating a culture of performance, and maximizing innovation and accountability through purposeful inclusion of diverse ideas and experience at all levels in the organization.
In various senior leadership roles, Kevin pioneered and implemented scalable brand management systems, internal branding strategies, Social Media strategy development and execution, strategic messaging, content marketing programs, as well as various organizational effectiveness, leadership coaching, culture transformation, and high-performing team initiatives.
Kevin attended undergraduate college at the University of Arizona where he received a bachelor of fine arts (BFA) in Film and Media Production and Marketing. Mr. Smith also has a Masters of Science in Organizational Development and Management (MSM) from Regis University in Denver, Colorado.